AIV

The Question

If someone asks ChatGPT which accounting firm or security company to use in South Africa, does your business get mentioned at all?

Auto Alpha Advisory is built on a claim — AI is becoming the new shortlist — and I had no way to prove it for a single client. The tools that already measure this are priced in dollars, built for the US market, and have never heard of a South African business unless it's one of five household names.

What I Built

AIV runs a set of prompts against ChatGPT, Claude, Perplexity, and Gemini every month for each brand it tracks, and scores how often — and where — it shows up against the competitors it names. Multi-tenant and Rand-priced, sitting next to the same audit engine that runs Auto Alpha Advisory's own scans, so a client can go from what's wrong with their site to whether the AI has even heard of it.

Under the hood: a Python worker calling all four model APIs directly, a parser that has to tell a brand being named apart from aliased or quietly absent, and one share-of-mention formula the worker and the dashboard both read from.

What I Learned

The first real run, I pointed it at Auto Alpha Advisory itself. Zero. Not "low visibility" — an actual 0.00 across forty-five responses, while a named competitor turned up eight times. The company building the AI-visibility tool was itself invisible to the thing it measures. Not a comfortable number to publish about your own business, but it's the whole argument for the product — most SA businesses are exactly where AAA was on day one, with no way to find out except guessing.

Status

Live at aiv.autoalphaadvisory.co.za. Score reads zero until a brand earns otherwise — the dashboard says so plainly rather than faking a number that isn't real yet.